Suffolk Vinyl Printers are located in the Waveney Valley of Suffolk. They approached us with a very open brief – to create a new logo for their company which would be appropriate for a small company that intend to expand and grow.
The new logo was to primarily be used across social media channels and clothing, however, due to the nature of the client’s work, we felt it was important that the design was not too intricate so it could easily be cut from vinyl for any future advertising uses (such as vehicle graphics and window stickers). We chose to steer away from the more corporate design style that most printing companies utilise, instead adopting a more fluid, personal and fun appearance to reflect the company’s family-run roots. Eventually, we settled on a logotype design, that whilst modern, was influenced by old-fashioned hand lettering techniques as a nod to Suffolk’s classic and historic heritage.