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Crazy Cakes

Crazy Cakes is a small, independent bakery specialising in colourful, eclectic baked goods.

Crazy Cakes asked us to create a logo that would suit their colourful brand image, and help to promote the wide range of goods they offer. They shared with us that they were looking for an iconic symbol (or in this case, eye-conic) that would, in part, illustrate their services, as well as be playful enough to appeal to their substantial and varied customer base.

The logo had to be recognisable enough to be used on packaging, loyalty cards and social media, whilst being versatile enough to grow with the company as they expand.