It’s easy to take a more business-to-business approach when you want to grow your B2B market share. If you think about it, it’s the only logical thing to do. However, many business owners fail because they tend to forget that the businesses they deal with think like regular consumers as well. That means it would be a huge help to their strategies to implement a B2C approach as well. How do you do this?
Refine Your List
You probably have a list of businesses that you want to do business with. Each has an online property that you can take advantage of. For example, you can visit their website and identify how you can help their business. Once you’ve identified the business’s needs, you need to know if there’s current business growth. A sure sign of this is when the company is hiring. This is a good indicator that the company is growing, which is a great opportunity for your business to connect with them.
Do this to every company on your list and refine it accordingly until you come up with a list of businesses that have a huge potential to increase your client base. This is because not all of the companies on your list can help grow your business. So, to prevent wasting more time, you must refine your list.
Establish a Multi-channel Approach
Just like regular consumers, a business wants to be able to reach you across various channels. This is because companies are often loaded with so many things to address that they seek the convenience of reaching out to businesses that can help them with their pain points.
One of the best ways is to ensure that your business has all communication lines on various channels that a company could use to contact you. The more accessible you are, the more you’ll be able to do business with other businesses.
When you're marketing to individual customers or your target audience, you know how useful analytics data can be. Analytics present businesses with valuable insights on customer behaviour, sales, and overall business presence online. The customer data that you get allows you to personalise your marketing approach to better connect with your target audience.
It’s the same thing when you’re planning to conduct a business-to-business transaction. You will need to use analytics in a business’s perspective to relay how you can solve their problem.
Have a 24/7 Presence
Businesses, just like regular consumers, want to find answers they need online at any time of the day. Increasing your online presence to 24/7 will help to improve your market share. You can do this by adding a chatbot to your website and other online properties to address questions right away.
One thing that you must always remember when growing your B2B market share is that businesses gather the same information as consumers. Companies also weigh their options and do research to address their needs. Hence, implementing B2C strategies will work as you try to grow your client base.
If you are looking for a marketing agency in the UK that provides B2B and B2C data to improve your marketing strategies, get in touch with us today to see how we can help.