Marketing has always been about genuine innovation. When it comes to telemarketing, there should be a new approach to implement to ensure a successful business venture. One such innovation that has all the rage these days is the use of hotkey transfer. Such practice has been around for ages, but it is only in recent years that it started taking the realm of telemarketing by storm. It is because of the rising potential of telecommunication technology optimising the practice of hotkey transfers in telemarketing.
In this post, we discuss what hotkey transfer entails and what its telemarketing features are.
What Is Hotkey Transfer
So, what exactly is hotkey transfer in the world of telemarketing?
We know that telemarketing involves making several phone calls to potential customers. The goal of every marketer is to generate leads when performing outbound calls. Chances are, telemarketers will encounter qualified customers who are showing off buying signals. A typical campaign leads telemarketers to offer products or services that a business provides.
When it comes to a hotkey campaign, agents immediately warm lead or warm transfer the contact to the in-house sales team of the client. The experts will conduct the sales and marketing efforts to ensure a successful conversion.
In short, hotkey transfer is a way to reach out to generated leads and sort out genuine ones from those who aren't.
Features of a Hotkey Transfer
For every telemarketing campaign, the hotkey transfer has features that can make it more promising and successful. Below are some features that can give your telemarketing effort a nudge:
● Flexibility: The good thing about hotkey transfer is that it is very flexible. It can be used for both inbound and outbound lead generation campaigns. For inbound, you can detect customer's interest in certain products or services once a customer calls in with some queries. Should you catch such interest, you can immediately refer him or her to the sales expert for further discussion. The same is true for the outbound campaign. Once you offer a particular product or service and a customer starts to bite in, you can ask him or her to be transferred over to a sales expert.
● Streamlined Process: Another good thing about the hotkey transfer is its streamlined process. It can be quite difficult for an in-house sales team to spend time tracking the right contact and see if a prospect has a particular need for your services. This isn't a problem if you have a solid, robust marketing team coupled with infinite resources. However, hotkey transfers allow a telemarketer to know if he has already spoken with the right person, if that person is qualified and interested, and if he can already refer the prospect to your sales team. The filtering process can be more organised and streamlined.
● Customer Experience: Finally, the essential feature of a hotkey campaign is
the improved customer experience it provides. The contact between the
telemarketer and prospective client isn't left hanging where you do not waste
your customer's time. If one isn't interested, you can immediately cut the
conversation. If one is genuinely interested, you can quickly refer him or her
to a sales expert. The whole process can be pretty smooth flowing, providing a
great customer experience.
Ultimately, the hotkey transfer campaign offers a smooth-flowing telemarketing and sales pursuit. Sure, it has been around for years already, but it remains to be in relative infancy today. But given the features mentioned above, it has a great potential in spades. Who knows? It can bring telemarketing into a whole new level and provide a marketing success to every business that employs the use of it.
you’re looking for a telemarketing and data agency to help you set up your
hotkey transfer campaigns, get in touch with us today!
We’re happy to create a solution that works for your business.