Simplicity has often been connected with beauty. This idea applies to your website as well. Simplifying your web design makes your website aesthetically appealing, organised, and highly functional and usable. By doing so, you can attract more online visitors, generate more leads from satisfied users, and go as far as converting sales. This is how simplicity can translate into overall business success.
At this point, you may be thinking of ways to simplify your web design effectively. It seems rather tricky and challenging to do so. The question, how do you or your web designer go about doing this? To keep you guided, here are four simple steps you can utilise to simplify your web design. Keep reading to explore the minimalist approach.
Focusing on Essential Elements
First, focus on the essential elements. Your website may be cluttered with loaded details and overwhelming design. When your visitors enter your site, they will be confused as to what is your main theme. The heavy look leaves the visitors distracted, not finding what they’re looking for, and ending up searching on a competitor’s site instead.
For this reason, it’s necessary to know what the essential elements of your website are. There indeed may be relevant details searched for by your visitors. However, it’s best to highlight the key elements by emphasising them and keeping the rest subdued.
Utilising the 80-20 Rule
In your website, focus on displaying only 20 percent of site elements that are delivering 80 percent of that usefulness. In other words, focus your website on the most profitable elements. This isn’t a technical step but rather a principle that you can use as your guide to simplify your website design constantly.
Eliminating Unnecessary Elements
While focusing on the essential elements is paramount, eliminating the unnecessary items is equally essential as well. Once you’ve identified the 20 percent of website elements that will get you 80 percent of your desired results, get rid of the irrelevant elements.
When it comes to your web design, this pertains to the 80 percent of website elements that will get you only 20 percent of results. What are these? It depends on your website. These may include the social media sharing widgets, sidebar elements, blog post meta details (date, time, author, number of comments), or links in the footer. Look at your website elements and see which ones to eliminate.
Reducing Page Number
Finally, simplifying your web design entails reducing the number of pages of your website. This means that users have fewer places to explore and click around. You can do this by either deleting unnecessary pages or combining multiple pages into one.
How do you go about doing this? First, put yourself in the shoes of your visitors and think of what key things they will be looking for once they land on your page. Second, make sure that your pages facilitate what is necessary. In the end, not only will it be easier for your visitors to focus on your content, but your navigation menu will be much simpler as well.
The minimalist approach appears to be the trend these days, particularly when it comes to design. As it is often said, less is more while simplicity is beauty. Simplifying your web design will steer your visitors in the right direction, which will impact your web site and your business.
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