We can no longer deny that the digital era has changed the way we do business. If there’s one thing marketers ought to do, it’s to keep up with and employ the digital marketing trends that are in vogue these days. For most companies, the first step in their digital marketing game plan is to generate traffic. The second step is to turn visitors into leads, and the third step is to convert those leads into actual customers.
Sadly, the reality is that lead generation remains a major challenge for some companies. The question is, how can you generate given the audience you have out there? You need critical decision-making skills, and you also need to take robust steps to boost your lead generation process. Here are some digital marketing tips on how to generate leads for your business:
It’s true that content is king. When it comes to lead generation, creating content should be the first step in your lead generation strategy. In fact, a survey conducted by Demand Gen Report revealed that 96 percent of B2B buyers demand content from industry thought leaders. The same survey disclosed that 47 percent of buyers read three to five pieces of content prior to conversing with a sales representative.
If that doesn’t say enough about the importance of content marketing, then you better start sprucing up the contents of your business website. Chances are you’ll be able to get visitors to give you their details by attracting them with your content. You can then use their details as leads for future marketing pursuits.
Social Media Leverage
Social media channels are potent platforms where you can invade the audience and target the right market. Prospective clients and potential customers are all over the internet. They have Facebook, Twitter, Instagram, and LinkedIn accounts, among others.
In fact, statistics show that 84 percent of marketers choose to use Facebook to drive traffic and acquire leads. They employ Facebook Lead Ads, allowing contacts to submit their information without ever leaving Facebook. You can also pursue campaigns that allow prospective customers to subscribe to your newsletter, participate in a webinar, or take advantage of a limited time offer. These are just a few examples. There’s so much more that you can do with other social media platforms to generate leads for your business.
Local SEO Optimisation
Organic search is said to be one of the most valuable lead-generation strategies, and it can be long-term. The best way to approach this strategy is through local Search Engine Optimisation (SEO). In fact, Wordstream revealed that 72 percent of consumers who ran a search online ended up visiting a store within five miles of their location.
How do you go about doing local SEO? First off, ensure your NAP (name, address, and phone) is consistent on your website. These must be on listings such as Yelp, Facebook, and Google My Business as well. Second, you may ask satisfied customers to leave a review of your business. These reviews can have a positive effect on your business by drawing leads in. Third, make sure that your site’s title tags include your city, state, or neighbourhood. In the end, local SEO can make a big difference in your lead generation scheme.
If you’re looking for a digital marketing agency to help you set up your campaigns, get in touch with us today! We’re happy to create a solution that works for your business.