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How to generate more leads in 2019

When you browse most websites these days, you’ll encounter various sliders, pop-up forms, content upgrades, and other opt-in tools. Before, sites would only rely on traditional methods of converting traffic. However, the game has changed and you need to keep up. If you want to stand out and succeed, you need to employ more advanced techniques. Not only should you generate more leads, but you should also be able to convert them into clients. Here’s our guide on how to generate more leads and convert clients in 2019:

 Live Online Event

One way to stand out in lead generation and sales conversion is to run a live online event. You can resort to having a webinar or series of webinars that will attract potential clients. As you may know, a webinar is a meeting or presentation held online in real time. This is a great way to gain clients and subscribers. In fact, some websites love conducting webinars, as they have a high conversion rate. During a live webinar, you can convert up to 80 percent of your traffic into leads and convert these leads into clients. With this, you may end up generating a lot of clients and subscribers.

 Free Tool Access

Another way to generate leads and convert clients is to provide access to free tools. No one in their right mind would turn down free stuff, especially if it's something they can use. Besides, you need to pay for everything these days, so access to free tools is a lead magnet. You may give your online visitors free access to useful information, helpful tools, or even assisting software. You can do so by letting them submit personal details on the landing page so you can use them for leads in the future. Also, the free service itself is also a great chance to get people to subscribe to your website to inquire about your products or services.

Social Media Integration

Social media can be a potent tool in your marketing plan. By integrating social media into your lead generation process, you can ensure a successful target market and sales conversion. There are many ways to do so; however, you can start with the basics. You can simply add a field to your lead generation forms where people can sign up to view your content by logging into their own social media accounts. Having their account information translates into lead generation. Chances are these leads can spruce up your marketing game plan and you will be able to successfully convert them into customers. In fact, statistics show that the social sign-up option can increase your conversion rate by around 52 percent.

 Nurturing Email Sequence

Finally, having a well-planned, nurturing email sequence can make a significant conversion of traffic into leads and leads into customers. Typically, after signing up, online visitors will receive an email as a basic lead magnet and that’s it. If you want to level up your email game plan, you need to create excellent email copy and send out at least five emails for five consecutive days. In terms of content, there should be a transition from providing basic information, to educating your potential clients, to pitching your products or services. An excellent way to do this is to write them all at once, then divide them into five separate emails. Who knows? Chances are your recipients might get what they need and end up taking advantage of your products or services.

As with all lead generation, always make sure you have the correct privacy and opt-in statements. Consult a professional if you have any doubt as keeping within GDPR and PECR guidelines is crucial to build confidence and trust within your brand. 

If you’re looking for a lead generation service, get in touch with us today for a chat! We’re happy to create a solution that works for your business.