When you browse most websites these days, you’ll encounter various sliders, pop-up forms, content upgrades, and other opt-in tools. Before, sites would only rely on traditional methods of converting traffic. However, the game has changed and you need to keep up. If you want to stand out and succeed, you need to employ more advanced techniques. Not only should you generate more leads, but you should also be able to convert them into clients. Here’s our guide on how to generate more leads and convert clients in 2019:
Live Online Event
One way to stand out in lead generation and sales conversion is to run a live online event. You can resort to having a webinar or series of webinars that will attract potential clients. As you may know, a webinar is a meeting or presentation held online in real time. This is a great way to gain clients and subscribers. In fact, some websites love conducting webinars, as they have a high conversion rate. During a live webinar, you can convert up to 80 percent of your traffic into leads and convert these leads into clients. With this, you may end up generating a lot of clients and subscribers.
Free Tool Access
Another way to generate leads and convert clients is to provide access to free tools. No one in their right mind would turn down free stuff, especially if it's something they can use. Besides, you need to pay for everything these days, so access to free tools is a lead magnet. You may give your online visitors free access to useful information, helpful tools, or even assisting software. You can do so by letting them submit personal details on the landing page so you can use them for leads in the future. Also, the free service itself is also a great chance to get people to subscribe to your website to inquire about your products or services.
Social media can be a potent tool in your
marketing plan. By integrating social media into your lead generation process,
you can ensure a successful target market and sales conversion. There are many
ways to do so; however, you can start with the basics. You can simply add a
field to your lead generation forms where people can sign up to view your
content by logging into their own social media accounts. Having their account
information translates into lead generation. Chances are these leads can
spruce up your marketing game plan and you will be able to successfully
convert them into customers. In fact, statistics show that the social sign-up
option can increase your conversion rate by around 52 percent.
Finally, having a well-planned, nurturing
email sequence can make a significant conversion of traffic into leads and
leads into customers. Typically, after signing up, online visitors will
receive an email as a basic lead magnet and that’s it. If you want to level up
your email game plan, you need to create excellent email copy and send out at
least five emails for five consecutive days. In terms of content, there should
be a transition from providing basic information, to educating your potential
clients, to pitching your products or services. An excellent way to do this is
to write them all at once, then divide them into five separate emails. Who
knows? Chances are your recipients might get what they need and end up taking
advantage of your products or services.
As with all lead generation, always make sure you have the correct privacy and opt-in statements. Consult a professional if you have any doubt as keeping within GDPR and PECR guidelines is crucial to build confidence and trust within your brand.