Let's Chat! Email us your brief and business goals on chat@dlmworldwide.com

The Benefits of Lead Generation for Your Business

Lead generation companies allow your business to get the much-needed leads to gain new clients without sacrificing your time and effort. This means that you will have more free time to do other productive tasks that contribute to the growth of your business. While lead generation is nothing new, many businesses are now only starting to recognise its role in attracting new clients. By having leads generated and sent to you via the latest technology, you can gain customers effortlessly.

How Lead Generation Works

Lead generation agencies can provide qualified leads to your business. Although the process of lead generation is quite simple, it can be difficult to get right. At DLM Worldwide, we have large call centres to help generate leads for our clients. This results in us knowing that the prospects are responsive, high-quality & are likely to convert into a sale. It also gives us the opportunity to create a rapport and answer any questions about your product before sending over the lead. By using this method, it results in a qualified lead with a high conversion rate.

Industries That Use Lead Generation

While lead generation can work for all businesses, companies that typically use this type of marketing are; insurance agencies, education institutions, estate agents, utility companies, office supply providers, telecoms companies, IT providers, and future planning businesses. Service-oriented businesses in particular are now increasingly using lead generation as part of their marketing plan.

Benefits of Lead Generation

Lead generation is beneficial for both the buyer and the seller. Buyers can ask for information from businesses that offer the product or service that they are after, and the seller is given the chance to make a pitch to those who have given their permission. In short, lead generation is widely used among several businesses as it allows a business to do the following:

-       Pay hourly or on a per-lead basis (CPL). Both allow easy budgeting.

-       Select the product or service they want to offer

-       Choose the geographic area where the business is concerned

-       Engage in a more effective demographic targeting

-       Regulate the number of leads a business wants to get per month, which helps with budgeting

-       Only pay for the leads that are received if using the CPL model.

-       Instant up-scaling of agents on a moments notice

-       Huge savings on employee and equipment costs.

Take a look at our call centre benefits page for a full list of benefits!

The Cost of Lead Generation

If done right, lead generation can be very cost-effective. Digital Line Media’s hourly rate is normally between £7-£15 per hour, per agent, depending the number of agents required and the complexity of the campaign. The cost of leads on a CPL model can range from £15 to £500 per lead, usually based on the difficulty of obtaining the lead. The more difficult the lead is to acquire, the higher the price is going to be. In most cases, high-quality leads generate higher conversion rates, which is why they often come with a hefty price tag.
Digital Line Media do not charge any set up fees, but many companies that offer lead generation do usually charge an additional fee for setup or maintenance as well, ranging between £200 and £2,000 a year. However, if you are planning to work with an agency long-term, you may be able to negotiate for a lower rate.


Lead generation is one effective way to expand your business fast. However, for this to work, you must select your target demographics very carefully. Lead generation is also a simple way to increase your return on investment and significantly grow your client base. Make sure that you set a realistic budget and test it out to see whether it works for your business.

One of the most important things is to sharpen up your sales and marketing skills so that the leads you get can convert at a high sales rate. It is vitally important that you follow through and close the sales when attempting this approach of marketing. All in all, lead generation is a great way to profit and rapidly grow your business.

If you’re looking for a lead generation service, get in touch with us today!
We’re happy to create a solution that works for your business.