As a business owner, it’s important to make sure that your company is distinctive enough to be recognised by your target
audience. Therefore, branding your business is imperative. However, this can be easier said than done, especially for start-up
businesses who can’t afford to hire a good branding agency.
Without proper guidance and expertise, startups often make common branding mistakes, such as not having clear brand guidelines. To help you build a strong brand that will distinguish you from your competitors, here are some things that you can do:
1. Analyse Your Competitors
The first thing that you should do is to observe your competitors. Figure out what they are doing well and what they are
doing wrong so that you can avoid doing the same mistakes. You can start by identifying your competitors and making sure
that you are including companies whose audience is very similar to yours.
Think about whether a customer would want to go to this company instead of yours. This will help you identify your competitors more effectively. After you have a list of competitors, carefully analyse each one by listing down their strengths and weaknesses.
2. Set Deadlines for Creative Decisions
When it comes to making creative decisions, you may be stuck while trying to find the best logo or tagline of your brand. The creative process could take up as little as one day or it could take as long as a month.
Although it is important that you and your team need to take some time to brainstorm and develop ideas, it is equally as important to move on to the implementation stage. Therefore, you need to set a clear objective that lists down what your team needs to accomplish and establish strict deadlines to ensure that you are making progress on your branding.
3. Learn the Personality of Your Brand
You cannot build a brand without knowing about what your brand is all about. To help you get to know your brand better, here are some questions that you should mull over:
- What kind of problems are you trying to solve?
- What is the most attractive characteristic of your service or product?
- If your company was a human, who would it be?
- What would you never tell a potential customer about your company at a first meeting?
- What could be the reason that a potential customer says no to you?
4. Look for Outside Help and Perspectives
Seek help from outside your company, whether it is a third-party agency or consultant. In most cases, your team members may be too afraid to speak out what they think, especially if it is criticism. However, honest and constructive criticism is exactly what you need to achieve the best results. Therefore, having someone from the outside to tell you what you need to hear is extremely crucial.
5. Find More Affordable Creative Options
If high-level agencies are too expensive for you, consider marketing firms that target startups for more affordable rates.
There are many companies that provide a range of services that can help you build a strong brand. You can choose to hire
freelancers or interns to assist with the creative process as well.
If you’re looking for a branding and design agency or even a social media management agency, then get in touch with us today! We’re happy to create a solution that works for your business.